About Nico Daenens
Nico Daenens is a social entrepreneur and CEO of service voucher company Daenens. With his strong focus on social responsibility and sustainable employment, he has built a company that is a successful player in the domestic help and service voucher industry.
Nico Daenens is a social entrepreneur and CEO of service voucher company Daenens. With his strong focus on social responsibility and sustainable employment, he has built a company that is a successful player in the domestic help and service voucher industry.
Respect for our household heroes
How it started for Nico
At the age of 26, Nico Daenens had a late vocation and decided to take up a new study in the then fairly new field of facility management. During his internship, he endeavoured to work in as many different jobs as possible, from cleaning in hospitals to sitting in at boardroom tables. His internship period made Nico realize the general disinterest in domestic workers. To turn that around, he founded Dienstenaanhuis in 2004. Twenty years on and his brainchild has evolved into a group of companies with over 18,000 employees. His unwavering commitment to household helps remains to this day and he keeps striving to improve working conditions for all domestic workers.
Nico’s vision of the service voucher sector
Today, additional fees have to be charged from clients in order to offer household helps better working conditions. Nico has never been a fan of these added costs because he wants everyone to be able to keep using service vouchers, but unfortunately, few alternatives exist so far.
Nico on expanding the service voucher system
Cleaning is and always will be physical work, there is no way around that. But by expanding the type of services that can be paid for with service vouchers, a lot of household helps could keep working for longer. Clearly, keeping up the physical part of cleaning until retirement age is not an option for everyone. However, these household helps could still pick up children from school or visit seniors to lend a helping hand. This combination would be ideal as it creates employment and saves money on healthcare. That is why it is one of Nico’s big dreams towards the future.
Nico Daenens and KRC Harelbeke
Nico has been supporting KRC Harelbeke since November 2023, as he was impressed by the soccer club's social engagement initiatives. Expanding its solid youth programme, special needs football initiatives and women's football are just a few of the goals the club is striving to achieve.
Nico also looks beyond the perimeter of the Forestiers Stadium. Through the club, he wants to tangibly strengthen the fabric of the city of Harelbeke and wants to ensure that KRC Harelbeke remains a club for every resident.
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