Daenens, a loyal partner of De Warmste Week and Viva for Life

In an age when everything moves very fast and interactions are often reduced to phone messages, Daenens wants to remind us of the power of human contact. Behind every smile, every face and every door lies a story worth listening to. That’s why we are again supporting De Warmste Week (VRT) and are joining in Viva for Life (RTBF). And we are doing so through an initiative of our own: De Warmste Babbel, fully aligned with our values of human warmth, respect and shared growth.

From the invisible to the visible, from worries to opportunities
Last year, we launched a major push against loneliness, which was the theme for De Warmste Week, together. And it really hit home; hundreds of colleagues, customers and families took the time to chat, laugh or simply listen. We want to nurture this human warmth this year.

During De Warmste Week, we will be devoting time to invisible illnesses and burdens that people suffer from without anyone seeing it. With Viva for Life, we are concentrating on child poverty, a problem which also often goes unseen, even though its consequences have a huge impact.

Our household helps see real life every day. They feel it when a customer is going through a hard time - and they too are often carrying around invisible worries. Not everything has to be seen to exist. What matters is paying each other attention: a smile, a kind word, a moment spent together. These small gestures often make a huge difference.

We invite everyone who works at Daenens to spare a moment for someone else. Given the success of many heart-warming conversations last year, we’d like to strengthen this precious connection. From 8 December, everyone – colleagues and customers – can share a friendly seasonal greeting via vivavoix.be (in French and German) or dewarmstebabbel.be (in Dutch and English). Each greeting will go up on an interactive wall, where the extended Daenens family will share lots of messages of warmth, hope and connection throughout the country.

One family, one movement, two good causes
New this year: De Warmste Babbel is becoming a bilingual initiative. In Flanders we join in with De Warmste Week, and in French-speaking Belgium, our colleagues and customers get involved in Viva for Life. Because human warmth knows no linguistic borders, we support the same action, the same message, the same heartfelt movement.

Household helps are often the first willing listener for those who feel alone or sick.

Daenens will be visible and audible throughout Belgium in November and December. Listen here to the radio ads that will be broadcast on Flemish and French language channels.

How to take part ?